Why We Do What We Do in Life and Business
In *The Power of Habit*, a *New York Times* bestseller, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
Author:
Charles Duhigg
Published Year:
2012-01-01
Have you ever found yourself doing something, almost on autopilot, and then wondered, "Why did I even do that?" Or maybe you've tried to start a new healthy habit, like exercising regularly, but just couldn't make it stick. It's like there's a hidden force at play, shaping our daily lives more than we realize. Well, there is, and it's called habit.
Habits shape our lives more than we realize. They are automatic behaviors triggered by cues, followed by routines, and reinforced by rewards. The book, which discusses the science of habit formation, reveals how habits influence not only individuals but also organizations.
The habit loop is a fundamental concept, consisting of a cue, a routine, and a reward. This loop operates constantly, often without our conscious awareness. Understanding this loop is crucial for changing habits.
Cravings drive habits. It's the anticipation of the reward that motivates us to act. The example of Pepsodent toothpaste illustrates how creating a craving for a feeling (cleanliness and freshness) can establish a habit.
Keystone habits are transformative. Changing them creates a ripple effect, positively impacting other areas of life. Examples include exercise and making your bed, which can lead to improved eating, sleeping, and productivity. The book uses the example of Alcoa, where focusing on worker safety (a keystone habit) transformed the entire company.
First, let's look at the fundamental building block of any habit: the habit loop.
'First, let's look at the fundamental building block of any habit: the habit loop.' The habit loop is a three-part process: a cue, a routine, and a reward. The cue triggers the behavior, the routine is the behavior itself, and the reward reinforces the loop.
The book explains that the rat's brain activity decreased as the habit formed. This demonstrates how habits become automatic, freeing up mental resources. This automation is why habits are so powerful and often unconscious.
Our daily routines, like brushing teeth or making coffee, are examples of habit loops in action. The alarm clock (cue) triggers the routine (brushing teeth, etc.), leading to the reward (feeling awake).
To change a habit, the book suggests keeping the same cue and reward but changing the routine. For example, replacing cookies with fruit during an afternoon break maintains the cue (boredom) and reward (distraction) but changes the routine to a healthier one. The science of habit formation is crucial here.
Now, think about how this applies to your own life. What cravings are driving your habits?
'That's where the power of craving comes in.' Cravings are the neurological engine that drives habits. It's the anticipation of the reward, not the reward itself, that motivates us.
The Pepsodent toothpaste example shows how creating a craving for a *feeling* (the tingling sensation) was key to establishing the tooth-brushing habit. It wasn't just about clean teeth; it was about the *feeling* of cleanliness.
Identifying your cravings is essential for understanding and changing your habits. Ask yourself, "What am I *really* craving?" Is it the activity itself, or something else like distraction or stress relief? The science of habit formation is key to this.
The book emphasizes that understanding the craving behind a habit is crucial for finding alternative routines that satisfy the same need. This is a key principle in breaking or modifying habits.
Next, let’s talk about a concept that’s truly transformative: keystone habits.
'Next, let’s talk about a concept that’s truly transformative: keystone habits.' Keystone habits are habits that, when changed, have a ripple effect on other areas of your life.
Paul O'Neill's focus on worker safety at Alcoa is a prime example. Improving safety required changes in communication and efficiency, ultimately boosting profitability. This demonstrates the far-reaching impact of a keystone habit. The book highlights this.
Exercise is often a keystone habit. It can lead to better eating, sleeping, and productivity. It's not just about physical fitness; it's about the sense of discipline that spills over. The science of habit formation is clear on this.
To identify your keystone habits, think about areas you want to improve and find one small change that could have a broad impact. Experiment and see what works for you. The book provides a framework for this.
It is important to remember that changing any habit requires determination.
'It is important to remember that changing any habit requires determination.' Understanding the habit loop provides insights, but it doesn't guarantee success. Willpower and effort are still necessary.
The book emphasizes the importance of belief in the process of habit change. Believing you can change significantly increases your chances of success.
Seeking support from friends, family, or professionals can be crucial, especially for ingrained habits. Group settings like Alcoholics Anonymous leverage shared belief and support. The science of habit formation is also about community.
The text stresses that building a new habit, like reading, requires a clear cue, a defined routine, and a genuinely desired reward. Consistency and patience are key.
The core message is that habits are powerful, but they're not destiny. The audio book about the science of habit formation, provides a framework for understanding why people behave the way they do, and it provides a powerful tool for creating positive change, by understanding the science of how habits work.
Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.
The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular loop is worth remembering for the future.
The brain can be reprogrammed. You just have to be deliberate about it.
Willpower isn't just a skill. It's a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there's less power left over for other things.
Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.
If you believe you can change - if you make it a habit - the change becomes real.
By
Elizabeth Catte
By
Bruce Weinstein
By
Nathaniel Philbrick
By
Robin Wall Kimmerer
By
Shari Franke
By
Ezra Klein
By
Flatiron Author to be Revealed March 2025
By
Julie Holland M.D.
By
Richard Cooper
By
Brian Tracy